12pM — 12:50pm
WELCOME Lunch
Welcome to the Digital Advertising Accountability Workshop, our kickoff event for DAA Summit 24: New ADitude. Enjoy lunch, get reacquainted with industry colleagues, and make new friends. And get ready to learn for a day-and-a-half of thought-provoking sessions.
Lou Mastria, CIPP, CISSP
President & Chief Executive Officer, Digital Advertising Alliance
SPONSORED BY
12:50pM — 1:25pm
Cookies & Beyond: The Industry Playbook
Advertising identifiers may change yet DAA Principles still apply. There’s a new playbook for brands, publishers, agencies, and ad tech based in part on myriad innovations DAA has undertaken to support Consumer Control and Choice and in part continued consumer focus on addressing a key motivator for privacy concerns: “Why did I get this ad?” The power of the icon is hard at work on behalf of the interest-based advertising ecosystem. In this session, we lay out step-by-step the playbook to keep brands and consumers connected through relevance.
FACULTY
Jason Bier
General Counsel & Chief Privacy Officer, Adstra
Lou Mastria, CIPP, CISSP
President & Chief Executive Officer, Digital Advertising Alliance
Jamie Monaco
Manager of DAA Products, Digital Advertising Alliance
1:30pM — 1:55pm
CONNECTED DEVICES & CTV: NEW Privacy & Creative GUIDANCE
Transparency and Notice with interest-based advertising means communicating data collection for relevant advertising on all means of connected devices. We explore newly announced DAA guidance for streaming devices (audio and video) in helping advertisers on such platforms and devices adhere to DAA best practices for extending notice and enabling subsequent choice.
FACULTY
Rob Hartwell
Partner, Venable LLP & Counsel, Digital Advertising Alliance
Lou Mastria, CIPP, CISSP
President & Chief Executive Officer, Digital Advertising Alliance
2pM — 2:25pm
Data 4 Good, Part 1: How Responsible Data Collection Enables Empowered Social Outcomes
Data is hard at work improving people’s well-being, empowering entrepreneurs and strengthening our democracy. In our 2024 installment of data for good, we examine data-driven initiatives that inspire, inform, and illuminate
Moderator
Lartease Tiffith
Executive Vice President, Public Policy, Interactive Advertising Bureau
Speakers
Alex Dabagh
Founder & Creator, ANYBAG Made by Alex | www.anybag.com
Anthony Edwards, Jr.
Co-Founder & CEO, EatOkra | www.EatOkra.com
Ese Ofurhie
Owner/Founder & Editor, ENSPIRE Magazine | www.enspiremag.com
2:25pM — 2:35pm
REFRESHMENT BREAK
SPONSORED BY
2:35pM — 3pm
DSA COMPLIANCE & EDAA’S NEW PROTOCOL
The European Interactive Digital Advertising Alliance has launched its Advanced Advertising Transparency Programme to help interest-based advertisers and the ad tech community achieve compliance with Article 26 of the European Union Digital Services Act (DSA). The initiative relies on the AdChoices icon, the Open RTB extension for DSA Transparency of IAB Europe and IAB Tech Lab, and third-party accountability partnering for independent auditing to keep the IBA ad ecosystem in step with policymaker and regulator expectations. We examine the EDAA program attributions and requirements and how to participate.
FACULTY
David Barron
Director of Operations, European Interactive Digital Advertising Alliance
Joanne Furtsch
Vice President, Privacy Knowledge, TrustArc
Dr. Ionel Naftanaila
Programme Development Director, European Interactive Digital Advertising Alliance
Angela Mills Wade
Executive Director, European Publishers Council & Chairwoman of the European Interactive Digital Advertising Alliance
3:05pM — 3:50pm
STATE LAWS: HEALTH, AI, DATA BROKERS & AD TAXES, OH MY!
While previous DAA Summits have focused attention on cross-comparing new state privacy law regimes, there’s no shortage of lawmaker attention on these and other aspects of advertising regulation. Health and location data, artificial intelligence and machine learning, registration of data brokers and the ugly specter of ad and data taxes are all in the legal wheelhouse. We take the nation’s statehouse temperature—both hot and hotter.
FACULTY
Amanda Anderson
Vice President, Government Relations, 4A’s
Travis Frazier
Senior Manager, Government Relations, Association of National Advertisers
Val Ilchenko
General Counsel & Chief Privacy Officer, TrustArc
Allaire Monticollo
Associate, Venable LLP
Clark Rector
Executive Vice President, Government Affairs, American Advertising Federation
3:55pM — 4:35pm
A Focused Look at Independent Enforcement: BBB National Programs & ANA CEM
Twelve years of independent enforcement of DAA Principles (and encouragement of best practices) and there’s learning in each and every case decision and consumer disposition. BBB National Programs Digital Advertising Accountability Program and Association of National Advertisers Center for Ethical Marketing recap the past year’s enforcement effort and identify their highest priorities for helping the industry ensure DAA Principles compliance. We explore why ethics compliance is as equally vital as legal compliance.
FACULTY
Xenia “Senny” Boone
Senior Vice President, Accountability, Association of National Advertisers
Mary Engle
Executive Vice President, Policy, BBB National Programs
Rob Hartwell
Partner, Venable LLP & Counsel, Digital Advertising Alliance
4:40pM — 5pm
POLITICAL ADS: A Transparency UPDATE
DAA Principles for Transparency and Accountability apply for digital Political Ad Disclosures as we are amid the current General Election (USA). In this update, we will cover recent enhancements to the DAA Political Ads program and platform, AI disclosures and how the programmatic community can support campaigns and publishers through an industry-enabled registry platform for the United States and Canada.
FACULTY
Chet Dalzell
Senior Vice President, Operations & Participant Engagement, Digital Advertising Alliance
Julie Sweet
Policy Director, American Association of Political Consultants
5pM — 6pM
WELCOME RECEPTION
You are at the crossroads of the World! Welcome to New York and a falcon-eye’s view of Gotham. Join us for an early evening reception for libations and light bites and spectacular views of Manhattan. You’ll be in no hurry for that dinner reservation!
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